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UX design with your reader in mind for high performing content
As marketers, we work under a dichotomy of bot-friendly page design and readability, constantly balancing UX design (your user experience) with the need to drive traffic through organic search....
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Mobile-first versus responsive design: where are we today?
In July 2019, Google announced that it would begin indexing the mobile versions of all new websites by default. That announcement meant that Google is truly mobile-first: it will crawl and index pages...
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Lessons from and for nonprofits on organic user engagement
Karen Hopper, Senior Digital Strategist at M+R, is no stranger to building relationships with organic visitors. Her agency focuses on serving nonprofit clients through both marketing and fundraising...
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Backlink Auditing Pt. 1: How to Perform a Backlink Audit
Your backlinks are a link from any other site to your page — and they definitely impact your SEO. Backlinking is a common optimization tactic, but it can be time consuming: building inbound links...
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What should you do after a backlink audit? Determining a backlink strategy
Not sure whether to devote more time to inbound links and building a backlink strategy? Just follow the chart below! In our last post on backlinking, we discussed whether inbound links are still...
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Where can SEO and paid media benefit from one another?
Joel Acheson, founder of Ferroic, has had a career spanning the digital landscape. Joel started his search career as an SEO, later worked in data science, then moved into in a combination position,...
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Backlink Auditing Pt. 2: Is Backlinking Worthwhile?
In our previous post on backlinking, we discussed the value of a backlink audit. Just as you should perform a content audit regularly to make sure that your content is usable, SEO-friendly, and...
View ArticleIncrease page speed to improve your SEO
At this year’s Found Conference, Ray Grieselhuber, our own CEO, spoke on the importance of designing for readability. Users typically have goals of some sort before reaching your site: they’re...
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Let’s chat: Should chatbots be part of your content marketing?
On a recent Found Friday, DemandSphere’s Erin Acheson caught up with Jasz Joseph, online marketing strategy manager at SyncShow, to chat about chatbots. SyncShow is an agency focused on manufacturing,...
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Your content creation process: Concept creation is the key
The question comes up in every interview, clients demo, or panel meetup: “What’s your content creation process?” Some of us are all about Post-Its and planners, and some take a more…creative approach....
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